Most businesses know branding is important, but few actually understand how it affects their bottom line. Successful branding correlates with your ability to increase customer retention, which can drastically increase your profits. According to the Harvard Business Journal, increasing customer retention rates by only 5% increases profits by 25% to 95%!
Building and maintaining your brand takes time and expertise. You can’t build a brand overnight, so don’t wait until it’s too late for your brand to be able to impact your business.